Logo Journey

Role

Designer

Skills

• Graphic Design

Project Overview

Purpose

This project was created as part of my studies at NAIT.

Task

I was tasked with creating and adapting a logo based on the assignment requirement throughout a fourth-month semester.

Tools

• Illustrator

Process

My original logo idea was inspired by my love of animals and horror movies, combined to make my original logo of a rubber duck getting stabbed. Why a rubber duck? I landed on a rubber duck because I didn’t want to portray a realistic animal getting injured, and a rubber duck gives a friendly and welcoming vibe. My final logo design is quite different from the original idea as I decided to remove the horror element to come off more professional and not give offence.

Images portray graphic images of a rubber duck getting stabbed and bleeding. If that is something you do not want to see, I suggest turning back.

NO RUBBER OR REAL DUCKS WERE HARMED IN THE MAKING OF THESE DESIGNS.

Below, you can see the full logo journey.